Who
We Are

We're KennedyC

An award-winning, mid-size, full-service advertising agency in Madison, Wisconsin. Since 1983, we’ve mobilized the best talent from all places and backgrounds.

We’re different because

We create marketing plans that include everything you need and nothing you don’t. No bells or whistles (unless you need them). No matter the message, everything is backed by solid data and a team that would rather outthink than outspend.

You'll love us because

Where others may get complacent, we never stop thinking about how your business can perform better. It doesn’t matter if your strategy needs just a tweak or a total scrap, we’re always holding the results accountable to your goals.

MEET THE LEADERSHIP TEAM

Bill Kennedy

CEO

Bill Kennedy
CEO
I grew up on a dairy farm near Waunakee, Wisconsin. That taught me that somebody has got to do the work. Every day. After graduating from the University of Wisconsin and holding positions in research, I opened KennedyC in 1983.

Since then, we’ve seen fads come and go, but a few things remain true. Your business will always benefit from solid research, branding, media placements, and the transformational effects of a great web presence.

Let me know how we can help.

Bill is the two-time president of Madison AAF, an AAF Silver Medal Award recipient, winner of Dane County’s Business of the Year, and a board member on multiple charitable organizations and economic advisory groups.
Katie Kennedy

President

Katie Kennedy
President
My successes with the personal brands of technology and political leaders have much in common with the success of our clients’ brands. They share the values of reaching the right people with the right message at the right time.

Katie is the co-founder of Ad2 Madison, and former editor-in-chief of the Northwestern University Journal of Integrated Communications, where she earned her master’s. She has degrees in Journalism and Economics from the University of Wisconsin, and has worked in Silicon Valley and Washington, D.C.
Chris Kennedy

Creative Director

Chris Kennedy
Creative Director
Our team contains far-reaching creative talent. As Creative Director, it’s my job to focus our talent to create messaging in the voice of our clients that best impacts the demographics of our clients' target customers.

My work in news, writing, performance, and production world-wide provides perspective and informs my inspiration to find creative solutions to the business challenges you bring us.

Chris is a published author and 20+ year veteran of the TV and film industry. He graduated from the School of Journalism at the University of Wisconsin, and played for the Badgers' 1994 Rose Bowl Championship team.
KennedyC is proud of our talented staff, and the experience and guidance they provide. Select one to learn more about our leadership team.