Who
We Are

We're KennedyC

An award-winning, mid-size, full-service advertising agency in Madison, Wisconsin. Since 1983, we’ve mobilized the best talent from all places and backgrounds.

We’re different because

We create marketing plans that include everything you need and nothing you don’t. No bells or whistles (unless you need them). No matter the message, everything is backed by solid data and a team that would rather outthink than outspend.

You'll love us because

Where others may get complacent, we never stop thinking about how your business can perform better. It doesn’t matter if your strategy needs just a tweak or a total scrap, we’re always holding the results accountable to your goals.

MEET THE TEAM

Bill Kennedy
Owner and CEO
I grew up on a dairy farm near Waunakee, Wisconsin. That taught me that somebody has got to do the work. Every day. After graduating from the University of Wisconsin and holding positions in research, I opened KennedyC in 1983.

Since then, we’ve seen fads come and go, but a few things remain true. Your business will always benefit from solid research, branding, media placements, and the transformational effects of a great web presence.

Let me know how we can help.

Bill is the two-time president of Madison AAF, an AAF Silver Medal Award recipient, winner of Dane County’s Business of the Year, and a board member on multiple charitable organizations and economic advisory groups.
Katie Kennedy

Vice President and Director of Strategy

Katie Kennedy
Vice President and Director of Strategy
My successes with the personal brands of technology and political leaders have much in common with the success of our clients’ brands. They share the values of reaching the right people with the right message at the right time.

As Vice President and Director of Strategy, I can help translate your goals into marketing plans. It may take a lot of work, but I love to roll up my sleeves.

Katie is the co-founder of Ad2 Madison, and former editor-in-chief of the Northwestern University Journal of Integrated Communications, where she earned her master’s. She has degrees in Journalism and Economics from the University of Wisconsin, and has worked in Silicon Valley and Washington, D.C.
Candace Hartman

Media Director

Candace Hartman
Media Director
Twenty years ago I got my first job out of college as a project coordinator at KennedyC. Since then, I’ve held multiple positions in the industry as a media buyer and as a media seller, working with clients across the nation.

As Media Director, I’m a testament to the incredible growth KennedyC can offer you, both as a person and as a business.

I’m ready to put the power of our entire media buying team to work for you.

Candace is a former secretary, vice-president, and president of AAF-Madison and winner of a Best of National-Agri-Marketing Award. She graduated from the University of Wisconsin with degrees in Journalism and Communication Arts.
Dave Ryan

Digital Director

Dave Ryan
Digital Director
After gaining digital marketing experience working for startups, local companies and international corporations, I am grateful for the opportunity to lead our talented KennedyC web, paid search, data and content departments. We make it a priority to stay ahead of the curve, which helps us implement successful integrated strategies for clients.

As Digital Director, I'm excited to share my background in lead generation, handling and tracking to tie our digital practices to business results.

Dave entered the digital marketing world after graduating from the University of Wisconsin with degrees in Computer Science and Communication Arts. He was one of the first 12 employees at a company that grew to become an Inc. 500 startup.
KennedyC is proud of our talented directors, and the experience and guidance they provide. Select one to learn more about what they bring to our team, and your business.
Chris Kennedy

Creative Director

Chris Kennedy
Creative Director
Our team contains far-reaching creative talent. As Creative Director, it’s my job to focus our talent to create messaging in the voice of our clients that best impacts the demographics of our clients' target customers.

My work in news, writing, performance, and production world-wide provides perspective and informs my inspiration to find creative solutions to the business challenges you bring us.

Chris is a published author and 20+ year veteran of the TV and film industry. He graduated from the School of Journalism at the University of Wisconsin, and played for the Badgers' 1994 Rose Bowl Championship team.
Erin DuCharme

Account Director

Erin DuCharme
Account Director
After more than fifteen years of work in the advertising industry, I’ve seen the relationship between agencies and clients change immensely. But one thing will never change: the necessity of having a passion for people.

As Director of Account Services at KennedyC, I impress upon my team the need for a solid, trusting relationship with every client.

We look forward to learning about you and your business.

Erin’s account experience ranges from small local business to multinational corporations like Pillsbury. She graduated from the University of Minnesota with a degree in Human Resources.
Vicky Urban

Financial Director

Vicky Urban
Financial Director
When Kennedy C first hired me in 1985 as Business Manager, I was a young college student. I watched the company expand client by client for the next six years. After a hiatus of 25 years, during which I ran my own business and my husband and I raised/educated our seven children, I returned to KennedyC to find it had grown beyond my expectations.

I am very happy to be the Financial Director at a company that consistently puts client needs and relationships first. And I have to smile when I think that I still answer my phone the same way today that I did more than 30 years ago. ”Kennedy C. This is Vicky. How can we help you?”

After her first six-year stint at KennedyC, Vicky started Urban Accounting. She has served as treasurer on several boards and organizations over the years, volunteered as a GED tutor, is a reference resource for K-12 educators and is active in adoption support and advocacy networks.