Who We Are

We're KennedyC

An award-winning, mid-size, full-service advertising agency in Madison, Wisconsin. Since 1983, we’ve mobilized the best talent from all places and backgrounds.

We’re different because

We create marketing plans that include everything you need and nothing you don’t. No bells or whistles (unless you need them). No matter the message, everything is backed by solid data and a team that would rather outthink than outspend.

You'll love us because

Where others may get complacent, we never stop thinking about how your business can perform better. It doesn’t matter if your strategy needs just a tweak or a total scrap, we’re always holding the results accountable to your goals.

MEET THE TEAM

Bill Kennedy

Owner and CEO

Bill Kennedy
Owner and CEO
I grew up on a dairy farm near Waunakee, Wisconsin. That taught me that somebody has got to do the work. Every day. After graduating from the University of Wisconsin and holding positions in research, I opened KennedyC in 1983.

Since then, we’ve seen fads come and go, but a few things remain true. Your business will always benefit from solid research, branding, media placements, and the transformational effects of a great web presence.

Let me know how we can help.

Bill is the two-time president of Madison AAF, an AAF Silver Medal Award recipient, winner of Dane County’s Business of the Year, and a board member on multiple charitable organizations and economic advisory groups.
Candace Clark

Media Director

Candace Clark
Media Director
Twenty years ago I got my first job out of college as a project coordinator at KennedyC. Since then, I’ve held multiple positions in the industry as a media buyer and as a media seller, working with clients across the nation.

As Media Director, I’m a testament to the incredible growth KennedyC can offer you, both as a person and as a business.

I’m ready to put the power of our entire media buying team to work for you.

Candace is a former secretary, vice-president, and president of AAF-Madison and winner of a Best of National-Agri-Marketing Award. She graduated from the University of Wisconsin with degrees in Journalism and Communication Arts.
Katie Kennedy

Vice President and Director of Strategy

Katie Kennedy
Vice President and Director of Strategy
My successes with the personal brands of technology and political leaders have much in common with the success of our clients’ brands. They share the values of reaching the right people with the right message at the right time.

As Vice President and Director of Strategy, I can help translate your goals into marketing plans. It may take a lot of work, but I love to roll up my sleeves.

Katie is the co-founder of Ad2 Madison, and former editor-in-chief of the Northwestern University Journal of Integrated Communications, where she earned her master’s. She has degrees in Journalism and Economics from the University of Wisconsin, and has worked in Silicon Valley and Washington, D.C.
KennedyC is proud of our talented directors, and the experience and guidance they provide. Select one to learn more about what they bring to our team, and your business.
Kara Stucky

Digital Director

Kara Stucky
Digital Director
After long stints in leadership and marketing at Target and AMC Theaters, it’s my pleasure to serve as the Digital Director at KennedyC.

We work in a challenging field, and the state of digital is changing exponentially. Yet, I’ve never been more confident in the future of our clients. I look forward to working with you, and learning about you, so we can lead your company to success on and off the web.

Kara sits on Madison Magnet’s Board of Directors as Marketing Committee Chair, and is a graduate of the School of Business at the University of Kansas.
Chris Kennedy

Creative Director

Chris Kennedy
Creative Director
Our team contains far-reaching creative talent. As Creative Director, it’s my job to focus our talent to create messaging in the voice of our clients that best impacts the demographics of our clients' target customers.

My work in news, writing, performance, and production world-wide, provide perspective and inform my inspiration to find creative solutions to the business challenges you bring us.

Chris is a published author and 20+ year veteran of the TV and film industry. He graduated from the School of Journalism at the University of Wisconsin, and played for the Badgers' 1994 Rose Bowl Championship team.
Erin DuCharme

Account Director

Erin DuCharme
Account Director
After more than fifteen years of work in the advertising industry, I’ve seen the relationship between agencies and clients change immensely. But one thing will never change: the necessity of having a passion for people.

As Director of Account Services at KennedyC, I impress upon my team the need for a solid, trusting relationship with every client.

We look forward to learning about you and your business.

Erin’s account experience ranges from small local business to multinational corporations like Pillsbury. She graduated from the University of Minnesota with a degree in Human Resources.