How Does Lead Tracking Increase Revenue?
In today’s consumer-driven economy, lead tracking is used to inform customer experience, marke...
Data Team, Content Team and Upper Management
The Importance of Layers in Marketing
It’s Saturday night. A few friends and I sit around my table playing a board game. Listening t...
Different Every Day - Managing the KennedyC Office
The role of Office Manager comes in many different shapes and sizes depending on the industry. What...
Media Buying Season - The Most Wonderful (and Hectic) Time of Year
With the holidays approaching, our media department finds itself in the merriest yet busiest time of...
Finding the Right Balance in Emotional Advertising
How do consumers make decisions? For brands and advertisers, the answer to this question is the key...
Behind the Scenes of KennedyC Travel Season
The start of fall also marks the start of our Account Executive (AE) department’s busiest time...
Alex Seidenstricker and Kristin Kupres
How Does Technical Debt Impact Your Business?
Changes in web programming happen quickly. And with these changes, technical debt can occur. Techni...
Web Development Team
Utilizing R to Unlock the Power of Data
The field of data changes very quickly. In order to remain on the cutting edge, it is important to &...
Developing a Robust Content Strategy
With the marketing industry constantly changing, developing a robust content strategy is critical fo...
Community Leadership and its Impact on Professional Development
Here at KennedyC, our employees constantly look for new ways to expand their skills - both personall...
Outthink, not outspend.
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