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KENNEDY BLOG
How Does Lead Tracking Increase Revenue?
In today’s consumer-driven economy, lead tracking is used to inform customer experience, marke...
Written by
Data Team, Content Team and Upper Management
The Importance of Layers in Marketing
It’s Saturday night. A few friends and I sit around my table playing a board game. Listening t...
Written by
Ann O'Leary
Different Every Day - Managing the KennedyC Office
The role of Office Manager comes in many different shapes and sizes depending on the industry. What...
Written by
Lisa Helt
Media Buying Season - The Most Wonderful (and Hectic) Time of Year
With the holidays approaching, our media department finds itself in the merriest yet busiest time of...
Written by
Molly Coplan
Finding the Right Balance in Emotional Advertising
How do consumers make decisions? For brands and advertisers, the answer to this question is the key...
Written by
Carly Vogel
Behind the Scenes of KennedyC Travel Season
The start of fall also marks the start of our Account Executive (AE) department’s busiest time...
Written by
Alex Seidenstricker and Kristin Kupres
How Does Technical Debt Impact Your Business?
Changes in web programming happen quickly. And with these changes, technical debt can occur. Techni...
Written by
Web Development Team
Utilizing R to Unlock the Power of Data
The field of data changes very quickly. In order to remain on the cutting edge, it is important to &...
Written by
Austin Hart
Developing a Robust Content Strategy
With the marketing industry constantly changing, developing a robust content strategy is critical fo...
Written by
Content Team
Community Leadership and its Impact on Professional Development
Here at KennedyC, our employees constantly look for new ways to expand their skills - both personall...
Written by
Kristin Kupres
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Madison WI
(608) 288-9000
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