Careers

We're KennedyC

An award-winning, mid-size, full-service advertising agency in Madison, Wisconsin. Since 1983, we’ve hired the best marketing minds to stay ahead of the curve.

We’re different because

Our new employees don’t use training wheels. As soon as you’re hired and up to speed, you can make real change for our clients. Prove yourself, do good work, and you’ll have the kind of access and opportunity your friends envy.

You'll love us because

KennedyC employees genuinely like working together. We respect the unique skill sets that every person can offer, and we look for ways to let employees express passion and ideas. You can make friends and connections at KennedyC that last a lifetime.

KennedyC, a full-service Madison advertising agency and a 2022 Top Workplaces award recipient, is looking to hire a Digital Media Buyer. If you love using digital marketing channels to solve problems and answer business questions, then this is the job for you. This individual will join our Media team implementing media campaigns, analyzing, optimizing and reporting upon large sets of data for a variety of regional and national accounts. This person will also handle handling Paid Media campaigns on platforms such as Google Ads, YouTube, Google Display Network and Facebook Ads.

A successful candidate will have a curious mind that can translate numbers and charts into recommendations for improving our marketing presence. This person will also have experience using web metrics to draw conclusions about the impact of past marketing initiatives, both online and offline. They must be able to communicate these findings, insights and recommendations to various internal agency departments. Qualified candidates will be organized, detail-oriented, and have excellent communication and cooperative skills to successfully place media buys across various marketing channels.

Responsibilities
  • Configure, Manage, and Optimize Google Ads, Bing Ads, and social campaigns
  • Tasks include but not limited to: Update budgets/delivery areas, research keywords, write compelling ad copy to optimize quality score, create landing page and implement tracking code through the use of Google Analytics and Google Tag Manager
  • Compile and interpret PPC and social media campaign results, lead numbers, conversion rates and costs per lead, as well as the impact of marketing efforts outside of PPC
  • Create reporting dashboards through Google Data Studio
  • Make budget recommendations and estimates campaign performance
  • Keep up to date with current paid search strategies through continuing education
  • Manage campaign budget by estimating monthly costs & reconciling discrepancies
  • Answer questions, both internally and client-based, about campaign data, leads, database content, client-facing software programs
  • Serve as quality assurance for interactive reporting, website and database maintenance
  • Conduct industry and competitor research using social media and other online tools
Desired Skills & Experience
  • Knowledge of Google AdWords, Google Analytics, Google Tag Manager and/or Facebook Ads Manager
  • 1-5 years of in platform buying experience
  • Proven experience and success managing PPC campaigns across Google and Bing
  • Experience with Bid Management tools is a plus
  • Familiarity with A/B and multivariate testing
  • Excellent problem-solving skills
  • Fluent in Microsoft Excel
  • Ability to work well independently or as part of a team
  • Loves learning new methods, software and technologies
  • Excellent time management skills
  • Thrives in fast-paced, flexible environments
  • Open to a collaborative work environment
  • Understands the integration between offline & online marketing initiatives
  • Can easily multi-task and adjust focus as needed
  • BS Degree
Benefits
  • Salary commensurate with experience
  • Competitive full benefits package including 401(k)
  • Summer hours!
  • Fun, talented coworkers who are a blast to work with
  • Supportive work/life balance

Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment

Equal Employment Opportunity

KennedyC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

Submit your resume and cover letter to careers@kennedyc.com with the subject Digital Media Buyer.

Company Profile

KennedyC, a full-service advertising agency located in Madison, WI, and recipient of one of the 2022 Top Workplaces, is seeking Paid Search Specialist to join our growing, fast-paced creative company. This individual will work with our SEM team, gathering, analyzing and reporting upon data for a variety of regional and national accounts.

A successful candidate will have a curious mind that can translate numbers and charts into recommendations for improving our online presence. This person will also have experience using web metrics to draw conclusions about the impact of past marketing initiatives, both online and offline. They must be able to communicate these findings, insights and recommendations to various internal agency departments.

Responsibilities
  • PPC Campaign and Website Maintenance: updating budgets and delivery areas, keyword and ad changes, landing page changes, tracking code implementation
  • PPC Reporting: PPC campaign results, lead numbers, conversion rates and costs per lead, the effect of outside marketing efforts
  • PPC Planning: Recommending budgets, estimating campaign performance
  • Internal support: Answering questions about PPC data, leads, database content, client-facing software programs
  • Quality assurance for interactive reporting, website and database maintenance
Desired Skills & Experience
  • BS Degree
  • Knowledge of Google Adwords and Google Analytics
  • Excellent analytical and problem-solving skills
  • Thorough knowledge of Microsoft Excel
  • Ability to work well independently or as part of a team
  • Desire to learn
  • Organized and exhibits strong attention to detail
  • Thrives in fast-paced, flexible environments
  • Open to a collaborative work environment
  • Understands the integration between offline & online marketing initiatives
  • Can easily multi-task and adjust focus as needed
  • 1+ Years of PPC specific experience
Compensation
  • Commensurate with experience
  • Competitive Benefits Package
  • Fun, talented co-workers
  • Summer hours

Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.

Equal Employment Opportunity

KennedyC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

To Apply

Submit your resume and cover letter to careers@kennedyc.com with the subject Paid Search Specialist.

Looking for an internship?
We’re not currently offering internship opportunities, but thank you for your interest.