Careers

We're KennedyC

An award-winning, mid-size, full-service advertising agency in Madison, Wisconsin. Since 1983, we’ve hired the best marketing minds to stay ahead of the curve.

We’re different because

Our new employees don’t use training wheels. As soon as you’re hired and up to speed, you can make real change for our clients. Prove yourself, do good work, and you’ll have the kind of access and opportunity your friends envy.

You'll love us because

KennedyC employees genuinely like working together. We respect the unique skill sets that every person can offer, and we look for ways to let employees express passion and ideas. You can make friends and connections at KennedyC that last a lifetime.

Company Profile

Kennedy Communications, a full-service advertising agency located in Madison, WI, and recipient of one of the 2022 Top Places to work in the area, is seeking an Account Executive to join our talented, hard-working, passionate Account Services Team. The Account Executives are the main contact between the agency and the client accounts and therefore, must be well-versed in both client needs and agency abilities to always provide the best service to the client.

Reports To
Director of Account Services
Account Executive Roles
  • Initiates development of strategic marketing plans for his or her clients
  • Manages budget and execution of plan through various agency departments
  • Schedules, coordinates and attends all his or her client meetings, some travel required
  • Prepares all documents and presentations for his or her client meetings
  • Participates in agency meetings
Account Executive Responsibilities
Strategic Account Planning
  • Completes annual strategic marketing plans, inclusive of budgets
  • Completes creative concept brief and presents to content team
  • Engages relevant agency departments to develop plan, including Strategy & Content, Media, Interactive and Finance
Account Oversight and Management
  • Communicates approved, final plan to relevant departments
  • Inputs projects into project management software
  • Works with each department to manage body of work for on-time completion with client approvals, as needed
  • Adheres to budget constraints
  • Reviews all billing and compares to approved plan, reports discrepancies to relevant departments; if discrepancies are disputed, reports to Account Services Director for resolution
  • Ensures prompt collection of accounts receivable
Client Interface
  • Leads annual planning meetings with clients
  • Obtains client approval of plans; effectively presents, sells and defends all agency work/proposals to clients
  • Establishes, obtains and presents metrics/results
  • Proactively, regularly checks in with client for feedback and needs
  • Has knowledge of and keeps apprised of client’s brand, industry trends, markets, competitive landscape, products and services
  • Makes suggestions for plan improvement or best practice applications
  • Regularly checks for and responds within 24 hours to all client communication
  • Attends client conventions
Internal Agency
  • Initiates all client-related internal meetings including annual planning brainstorm, and other interdepartmental meetings as needed
  • Attends weekly AE meetings to share account updates, client “wins” as best practices and actively participates in discussions
  • Attends regularly held staff meetings
  • Represents agency at industry and community functions
  • Responsible for managing overarching agency projects, as needed
  • Reports to Director and Associate Director
Skill Requirements
  • 3-5 years of account service experience
  • Excellent project management skills
  • Strong, effective communicator
  • Self-motivated and self-starter
  • Excellent attention to detail
  • Proficiency in both traditional and digital marketing tools
Pay Scale

Commensurate with experience, Competitive Benefits Package, client billings

Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment

Equal Employment Opportunity

KennedyC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

To Apply

Submit your resume and cover letter to careers@kennedyc.com with the subject Account Executive.

KennedyC, a full-service Madison advertising agency and a 2022 Top Workplaces award recipient, is looking to hire a Digital Media Buyer. If you love using digital marketing channels to solve problems and answer business questions, then this is the job for you. This individual will join our Media team implementing media campaigns, analyzing, optimizing and reporting upon large sets of data for a variety of regional and national accounts. This person will also handle handling Paid Media campaigns on platforms such as Google Ads, YouTube, Google Display Network and Facebook Ads.

A successful candidate will have a curious mind that can translate numbers and charts into recommendations for improving our marketing presence. This person will also have experience using web metrics to draw conclusions about the impact of past marketing initiatives, both online and offline. They must be able to communicate these findings, insights and recommendations to various internal agency departments. Qualified candidates will be organized, detail-oriented, and have excellent communication and cooperative skills to successfully place media buys across various marketing channels.

Responsibilities
  • Configure, Manage, and Optimize Google Ads, Bing Ads, and social campaigns
  • Tasks include but not limited to: Update budgets/delivery areas, research keywords, write compelling ad copy to optimize quality score, create landing page and implement tracking code through the use of Google Analytics and Google Tag Manager
  • Compile and interpret PPC and social media campaign results, lead numbers, conversion rates and costs per lead, as well as the impact of marketing efforts outside of PPC
  • Create reporting dashboards through Google Data Studio
  • Make budget recommendations and estimates campaign performance
  • Keep up to date with current paid search strategies through continuing education
  • Manage campaign budget by estimating monthly costs & reconciling discrepancies
  • Answer questions, both internally and client-based, about campaign data, leads, database content, client-facing software programs
  • Serve as quality assurance for interactive reporting, website and database maintenance
  • Conduct industry and competitor research using social media and other online tools
Desired Skills & Experience
  • Knowledge of Google AdWords, Google Analytics, Google Tag Manager and/or Facebook Ads Manager
  • 1-5 years of in platform buying experience
  • Proven experience and success managing PPC campaigns across Google and Bing
  • Experience with Bid Management tools is a plus
  • Familiarity with A/B and multivariate testing
  • Excellent problem-solving skills
  • Fluent in Microsoft Excel
  • Ability to work well independently or as part of a team
  • Loves learning new methods, software and technologies
  • Excellent time management skills
  • Thrives in fast-paced, flexible environments
  • Open to a collaborative work environment
  • Understands the integration between offline & online marketing initiatives
  • Can easily multi-task and adjust focus as needed
  • BS Degree
Benefits
  • Salary commensurate with experience
  • Competitive full benefits package including 401(k)
  • Summer hours!
  • Fun, talented coworkers who are a blast to work with
  • Supportive work/life balance

Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment

Equal Employment Opportunity

KennedyC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

Submit your resume and cover letter to careers@kennedyc.com with the subject Digital Media Buyer.

Looking for an internship?
We’re not currently offering internship opportunities, but thank you for your interest.