We're KennedyC

An award-winning, mid-size, full-service advertising agency in Madison, Wisconsin. Since 1983, we’ve hired the best marketing minds to stay ahead of the curve.

We’re different because

Our new employees don’t use training wheels. As soon as you’re hired and up to speed, you can make real change for our clients. Prove yourself, do good work, and you’ll have the kind of access and opportunity your friends envy.

You'll love us because

KennedyC employees genuinely like working together. We respect the unique skill sets that every person can offer, and we look for ways to let employees express passion and ideas. You can make friends and connections at KennedyC that last a lifetime.

Company Profile

Kennedy Communications, a full-service Madison advertising agency, is looking to hire a Marketing Analyst for Paid Search. This individual will work with our SEM team, gathering, analyzing and reporting upon data for a variety of regional and national accounts.

A successful candidate will have a curious mind that can translate numbers and charts into recommendations for improving our online presence. This person will also have experience using web metrics to draw conclusions about the impact of past marketing initiatives, both online and offline. They must be able to communicate these findings, insights and recommendations to various internal agency departments.

  • PPC Campaign and Website Maintenance: updating budgets and delivery areas, keyword and ad changes, landing page changes, tracking code implementation
  • PPC Reporting: PPC campaign results, lead numbers, conversion rates and costs per lead, the effect of outside marketing efforts
  • PPC Planning: Recommending budgets, estimating campaign performance
  • Internal support: Answering questions about PPC data, leads, database content, client-facing software programs
  • Quality assurance for interactive reporting, website and database maintenance
Desired Skills & Experience
  • BS Degree
  • Knowledge of Google Adwords and Google Analytics
  • Knowledge of Bing Ads
  • Excellent analytical and problem-solving skills
  • Ability to work well independently or as part of a team
  • Willingness to learn
  • Organized and exhibits strong attention to detail
  • Thrives in fast-paced, flexible environments
  • Open to a collaborative work environment
  • Understands the integration between offline & online marketing initiatives
  • Can easily multi-task and adjust focus as needed
  • Knowledge of Dreamweaver or Content Management Systems (CMS) would be helpful
Pay Scale
Salary commensurate with experience, plus full benefits package including 401K.

To Apply
Submit your resume and cover letter to with the subject 'Marketing Analyst - Paid Search'.
Looking for an internship?
We’re not currently offering internship opportunities, but thank you for your interest.