We're KennedyC

An award-winning, mid-size, full-service advertising agency in Madison, Wisconsin. Since 1983, we’ve hired the best marketing minds to stay ahead of the curve.

We’re different because

Our new employees don’t use training wheels. As soon as you’re hired and up to speed, you can make real change for our clients. Prove yourself, do good work, and you’ll have the kind of access and opportunity your friends envy.

You'll love us because

KennedyC employees genuinely like working together. We respect the unique skill sets that every person can offer, and we look for ways to let employees express passion and ideas. You can make friends and connections at KennedyC that last a lifetime.

Company Profile

Kennedy Communications, a full-service Madison advertising agency, is looking to hire a Paid Search Coordinator. This individual will work with our SEM team, gathering, analyzing and reporting upon data for a variety of regional and national accounts.

A successful candidate will have a curious mind that can translate numbers and charts into recommendations for improving our online presence. This person will also have experience using web metrics to draw conclusions about the impact of past marketing initiatives, both online and offline. They must be able to communicate these findings, insights and recommendations to various internal agency departments.

  • PPC Campaign and Website Maintenance: updating budgets and delivery areas, keyword and ad changes, landing page changes, tracking code implementation
  • PPC Reporting: PPC campaign results, lead numbers, conversion rates and costs per lead, the effect of outside marketing efforts
  • PPC Planning: Recommending budgets, estimating campaign performance
  • Internal support: Answering questions about PPC data, leads, database content, client-facing software programs
  • Quality assurance for interactive reporting, website and database maintenance
Desired Skills & Experience
  • BS Degree
  • Knowledge of Google Adwords and Google Analytics
  • Excellent analytical and problem-solving skills
  • Thorough knowledge of Microsoft Excel
  • Ability to work well independently or as part of a team
  • Desire to learn
  • Organized and exhibits strong attention to detail
  • Thrives in fast-paced, flexible environments
  • Open to a collaborative work environment
  • Understands the integration between offline & online marketing initiatives
  • Can easily multi-task and adjust focus as needed
Pay Scale
Salary commensurate with experience, plus full benefits package including 401K.

To Apply
Submit your resume and cover letter to with the subject 'Paid Search Coordinator'.

Kennedy Communications, a full-service Madison ad agency, is looking to hire an experienced Director of Web Development. This individual will translate our digital marketing efforts into a cohesive strategy.

Our ideal candidate should be able to collaborate with different teams to provide best-in-class recommendations for our clients. As Director of Web Development, you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques.

Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals.

  • Design and implement web development strategies
  • Set specific web development objectives and monitor progress
  • Ensure smooth operation for all web development tools and applications
  • Analyze SEO and marketing metrics
  • Generate innovative ideas to increase web traffic
  • Train internal teams to use digital technologies
  • Collaborate with internal teams to ensure consistency
  • Suggest new optimization methods to improve customer experience and SEO
  • Ensure web best practices are met
  • Manage development team budget and vendors
  • Hire, supervise and manage web development team
Desired Skills and Experience
  • Proven work experience in web development
  • Solid experience with online marketing tools and web-based technologies
  • Understanding of how digital channels work
  • Hands on experience with SEO/SEM and CRM software
  • Familiarity with Google Analytics and/or tracking software
  • Excellent interpersonal and team management skills
  • Strong analytical skills
  • Willingness to learn
  • Organized and exhibits strong attention to detail
  • Thrives in fast-paced, flexible environments
  • Open to a collaborative work environment
  • BSc degree in Business or Marketing, Digital technologies or relevant field
Compensation & Benefits
  • Salary commensurate with experience
  • Competitive full benefits package including 401(k)
  • Summer hours!
  • Fully stocked snack cabinet
  • Fun, talented coworkers who are a blast to work with
  • Supportive work/life balance
To Apply

Submit your resume and cover letter to with the subject Director of Web Development.

Looking for an internship?
We’re not currently offering internship opportunities, but thank you for your interest.