Culligan has been a KennedyC client since we first opened our doors, and as we’ve grown, so have they. With more than 300 dealerships operating under different owners, there’s a huge demand for integrated marketing plans flexible enough to accommodate locations across North America, but similar enough to maintain a consistent voice wherever the consumer is.
We design and manage nearly 150 websites, all connected to a massive lead-management system. Each dealership has access to an extensive selection of customizable television, radio and print collateral with the option to order custom pieces as needed. An online review program, an active and engaging social media experience, as well as shareable blogs and multiple video series support clients and their customers during the buying process.