Sergenian's

We built up
a Madison landmark

Opportunity
For more than 30 years, Sergenian’s has asked KennedyC to help tell their incredible story. This iconic local business had a reputation for excellent craftsmanship and service, but wanted to further expand knowledge of their large rug selection, local roots and dedication to sustainability.
Solution
We created a fresh set of highly visual television spots that highlighted Sergenian’s connection to the environment and community, while social media continued the story online. Print and email marketing targeted consumers further along in the purchase process and web videos offered an in-depth look at what customers can expect when Sergenian’s comes to their home.
Displays | Email Marketing | Paid Social | Print Catalogs | Video | Website Hosting and Maintenance

"Wisconsin’s first comprehensive carpet reclamation program has kept more than 11 million pounds of carpet and padding out of landfills."

-Wisconsin State Journal