Reaching the right people in mass, not mass communicating.
We’re media agnostic. We don’t favor a medium until we understand where your customers are and how they prefer to be engaged. We’ve been doing it for so long, some of our media buyers weren’t even born when we first started, tens of thousands of media buys ago.
That’s good
Media is always changing, and so are we. With over 30 years in the business, you can trust our experience in traditional media and with the newest media. A team that masters and integrates every channel will make your dollar stretch.
Tactics
Audience and DMA Research
Broadcast: Radio, TV, Cable
Digital: Audio, Video, Display, Streaming
Direct Mail
Email Marketing
Media Analysis
Media Buying
Media Planning
Out of Home Advertising
Print Advertising
The KennedyC Difference
It's not over 'til it's over.
When a station delivers fewer viewers than projected, they owe our clients airtime. We check the viewing data after every schedule and negotiate with the station to make good on the spots. Post-buying is time consuming, but we do it so your dollar stretches even further.
With post buying, we made good on $635,000 worth of rating points for one client alone in 2016.
Our Subscriptions:
comScore TV Essentials Ratings
comScore Station View Essentials
Nielsen Audio Ratings
Nielsen County by County Coverage
STRATA
Why Media Buying Is Important
Data and experience are key in making the right placement decisions. KennedyC is schooled and experienced in mass media, yet still relies on fresh data. With over $100,000 in media rating subscriptions to comScore, Nielsen, and Strata (to name a few), KennedyC squeezes the most efficiency out of your budget so you can reach more people.
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